Twitter is usually a vigilant teacher that corrects mistakes in real time. But a recent advertisement by Honda seems to have had Twitterati fooled.
On the first day of the year, Honda decided to release an advertisement in several leading newspapers.
Many did a double take as they took in the advert with most people falling for the trap and believing it to be an epic blunder.
— THE TRAVEL ADVISOR (@JainSaaaaab) January 1, 2019
— ®imraghavan® (@imraghavan) January 1, 2019
— Kapil Singh (@kapilsingh101) January 1, 2019
lmaooooo honda misprinted front page ad
— Chirag Barjatya (@chiragbarjatyaa) January 1, 2019
— Mehreen (@MehreenAlam_) January 1, 2019
— Princy Thomas (@princyhere) January 1, 2019
@honda2wheelerin it’s how big companies done big mistake… In leading newspaper crores of Rs. Spend.. And Honda wishes 2009…its very same… U pay lakhs of Rs. To your market managers but to monitor advertising campaigns and they busy in new years party’s and these shameful ad pic.twitter.com/SdpZUfZ0YN
— bheenesh tak (@bheenesh) January 1, 2019
However, what they did not realise was that the advert was not a blunder but indeed an ingenuous poke at Honda’s rivals. Many did not see the writing under the ‘Happy 2009’ which said: “We applied the combi-break system then, the industry is following suit today.”
Some people were smarter and caught the trick.
To all the experts mocking @Honda need to understand that the Ad Says @Honda is using the technology since 2009 while industry reached to that now… in short they want to convey they are 10 years ahead compared to the industry. #HappyNewYear #MarketingStrategy pic.twitter.com/97rwLMYI40
— Swapnil Pardhi (@Swapnil47305200) January 1, 2019
Attention grabbing New Year Ad this morning in leading newspapers by Honda. It says Happy New year 2009 in bold. And 2019 in small font. To highlight that its been ten years since the launch of its pioneering brake systems.
— Venkatrangan Gokul (@VenkatranganR) January 1, 2019
Seldom we come across such marvellous ads as this by @Honda highlighting combi brake system … Such genius!
Final masterstroke was to give the advertisement in hindi daily, where the maximum readership of two wheeler buyers is ️#print #latepost #honda2009 @DainikBhaskar pic.twitter.com/HQv4ZYF1Gc
— Akanksha (@Brand_aid4you) January 2, 2019
Embarrassing Typo? Nope it’s just great marketing from Honda India. The newspaper Ad shows how Honda technology from 2009 is now being used by other companies in 2019! #Epic #2019Debate #Honda pic.twitter.com/CvPuzPkxuE
— HondaPro Jason (@hondaprojason) January 1, 2019
Looks like Twitterati did not quite look before they leaped this time.